We always hear about the benefits of social media and mobile marketing for a small business, but there is an even better tool available to the small business owner that unfortunately gets neglected: email marketing. Studies repeatedly show that email marketing is the most effective way to reach and retain customers. If you thought about creating an email list for your business or already have one and want to improve its effectiveness, join us for The Power of Email Marketing on September 10 at 7 p.m. Our presenter, finance professional Norbert Barszczewski of SCORE Chicago, had this to say about email marketing:
“Email is the most cost-effective, targeted, and efficient way to build and maintain relationships in all types of business and organizations.
Some of the highly useful features available through this marketing tool include: mailing list management, ability to schedule your email campaigns in advance, access to reports on who opened your email, who clicked on what, who forwarded it and access to templates suitable for just about any business type and more.
Finally, many small business owners decide to manage this type of online marketing themselves. It is that user friendly and easy to use.”
To get more great tips on web marketing, check out our program series:
The Power of Email Marketing – Wednesday, September 10, 7:00PM Register
Launching Your Business Website – Tuesday, October 21, 7:00PM Register
Coming up Next Time:
Join us for our next blog post about the Library’s newest online databases, AtoZ databases. It’s perfect for small business owner looking to generate sales leads, mailing lists, employment opportunities, and more.